Playtech’s Forming Many Partnerships In 2012

Playtech recently announced their financial results for the Q4 and full year of 2011, and now they’ve also revealed that we can expect to hear about some new partnerships in the online gambling markets in 2012.

Playtech is preparing for all markets, including the United States. Germany will be the first market that Playtech covers, and they have entered into a joint venture with the land based gaming operator and owner of the Merkur gaming brand, Gauselmann. Playtech will have a 49.99% stake in the joint venture, and there will be equal board representation. The joint venture will offer sports betting, gaming products, and gaming services, but German legalization will stipulate what can be offered.

Another market that Playtech has entered, where the government is considering online gambling legalization is South Africa. Playtech has entered into a 50:50 partnership with casino and resort operator, Peermont. The joint venture will offer sports betting to start, and more games will be offered when new legislation allows for it. Playtech will supply their online gambling software and player management systems, and that will generate quite a bit of revenue.

Since the U.S. Department of Justice’s announcement of the reversal of the Wire Act, Playtech has recognized the potential market opportunity available in the United States, and it won’t be long before we hear about a joint venture they are making with an American gaming company.

Tags: online gambling industry, online gambling legislation, online gambling news, PlayTech, Wire Act

This entry was posted on Tuesday, January 24th, 2012 at 10:22 am You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.